m2-capital-sdn.-bhd

By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas luxury jets are tempting buyers with their sleek shapes, plush cabins - and significantly, their usage of alternative fuels.

Fuel producers and jetmakers are eager to showcase unique forms of air travel fuel considered less harmful to the environment, from utilized cooking oil to the clearly less glamorous meat waste.

Business jet operators, like airlines, have actually bowed to ecological pressure on air travel and devoted to halving carbon emissions by 2050 compared with 2005.

Their hope is that adopting eco-friendly fuel to suppress emissions could make business jets more attractive to environmentally mindful buyers - especially corporations facing questions over sustainability from investors or green campaign groups.

The availability of less contaminating personal jets could likewise spare the abundant and famous the unfavorable promotion experienced by Britain's Prince Harry and his other half Meghan over a recent personal jet trip to southern France.

Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The latest waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, chief business officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.

"All of our item is inedible."

Some of the other 79 airplane on display are expected to be powered by 150,000 gallons of other renewable fuel mixes expected to be pumped at the program.

FLIGHT SHAMING

Private jets represent less than 0.1% of total yearly carbon emissions globally, but can produce, on average, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter company Victor.

Prince Harry has safeguarded his occasional usage of private jets to ensure his household's security, and has said that on the unusual events he does not fly commercially he offsets his emissions.

But planemakers say incidents such as the furore over his itinerary have actually included fresh difficulties for a market already making every effort to validate its contribution to cutting corporate costs.

"Incidents of flight shaming including making use of personal jets are unfortunate when you think about that our market has provided fuel effectiveness enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel use will help the market make inroads with corporations and wealthy buyers. According to industry data, billionaires only have a 19% organization jet ownership rate.

But even an image transformation - with jets sporting sticker labels like "this airplane flies on eco-friendly fuels" and organisers adding alternative fuel pumps for visiting airplanes - is unlikely to please all critics at the Oct 22-24 luxury jet occasion.

Environmentalists and some experts stay doubtful that biojetfuels, usually combined 50-50 with kerosene, will make a considerable influence on public perceptions about luxury travel.

"No amount of Jatropha or Brazil-nut fuel can make company jets look eco-friendly," stated aviation analyst Richard Aboulafia.

Demand from company jet operators for eco-friendly fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, might broaden production up to 150 million gallons by 2022.

Corporate charter business and are also seeing more interest from customers who want to buy carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet usage study his business just recently completed for a Fortune 500 business.

"At the end of the day, I think that price, expense per hour, range, speed and efficiency, that's still the (sales) driver. But I think individuals are becoming more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)